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Pulse 360 Pulse 360, Inc is now defunct online advertising and marketing network which was based in Getzville, New York. The company was originally founded in October 1999 under the name Kanoodle.〔(【引用サイトリンク】title=About Pulse360 )〕 The company reaches over 65% of online users monthly and also reaches 141 million unique visitors across over 1000 websites.〔(【引用サイトリンク】url=http://www.comscore.com/content/download/5457/100205/file/comScore%20Media%20Metrix%20Ranks%20Top%2050%20US%20Web%20Properties%20for%20May%202010.pdf )〕 The ad distribution is centered on highly visited national and local news sites across the United States. Sites include NBCNews.com, Comcast, Weather.com,〔(【引用サイトリンク】url=http://www.prnewswire.com/news-releases/the-weather-channel-interactive-inc-signs-multi-year-exclusive-contextual-text-link-agreement-with-pulse-360-58735267.html )〕 and ABCNews.com.〔 ==Origin== Pulse 360 was originally launched under the name Kanoodle.com in October 1999 and was founded by Kent Keating.〔(【引用サイトリンク】url=http://www.metamend.com/kanoodle-search-engine.html )〕 Kanoodle specialized in search targeted sponsored links and eventually branched out into content targeted sponsored links in January 2004 with the addition of CBSMarketwatch as a partner. The content targeted sponsored links program was renamed Pulse 360 in August 2006. In December 2009, Pulse 360 became one of the first companies to pass the Interactive Advertising Bureau’s Click Measurement Guideline’s Audit after Google, Yahoo and Microsoft.〔(【引用サイトリンク】url=http://www.bizjournals.com/prnewswire/press_releases/2009/12/11/NY25069 )〕 Pulse 360 is also a Network Advertising Initiative (NAI) member and was added as compliant with the IAB/NAI Code of Conduct in April 2011.〔(【引用サイトリンク】url=http://www.networkadvertising.org/code-enforcement )〕〔(【引用サイトリンク】url=http://www.networkadvertising.org/protector-updates )〕 They are also DAA Self Regulatory Principles〔(【引用サイトリンク】url=http://www.aboutads.info/resource/download/Multi-Site-Data-Principles.pdf )〕 compliant for online behavioral advertising.〔(【引用サイトリンク】url=http://www.aboutads.info/participating )〕 Pulse360 added retargeting capabilities to their list of advertising services in July 2011.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Pulse 360」の詳細全文を読む
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